Managed storefront · Artist commerce

unConventionAl KingZ

A managed storefront for unConventionAl KingZ with brand-specific presentation, product publishing, and full checkout support.

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RoleBuild & ops
TypeManaged storefront
AudienceArtist
StatusLive
BackboneShared commerce fleet
Overview

Merch for the collective.

unConventionAl KingZ runs as a managed merch storefront on the shared commerce infrastructure I operate — its own brand and product line out front, a proven payments-and-fulfillment backbone behind it.

The artist focuses on the audience; I keep the store online, the catalog published, and the orders moving.

The artists

Arizona’s unconventional kingz.

HometownPhoenix, AZ
GenreMulti-genre hip-hop
MembersHigh Deafinician & Lowkey tha Wizard
Signed toIt Goes Up (Strange Music)

unConventionAl KingZ — High Deafinician and Lowkey tha Wizard — are a Phoenix duo who refuse to pick a lane, welding hip-hop to rock, country, and funk in a way that shouldn’t work and absolutely does.

They earned their break the old-fashioned way: a freestyle on The Bootleg Kev Podcast caught the ears of Tech N9ne and Travis O’Guin, who signed them to It Goes Up Entertainment — the Strange Music subsidiary. (Worth saying on this site: Strange Music is my day job, so this storefront sits a little closer to home than most.)

Six singles set the table; in 2025 the 21-track debut UKMF (AZ2KC) arrived as a statement that they’re running the Arizona scene.

The music

Multi-genre, no apologies.

2025ExecutionWith Tech N9ne, Big Doobie & Recker EansSingle
2025UKMF (AZ2KC)The 21-track full-length debut on It Goes Up EntertainmentDebut LP
“Execution” (feat. Tech N9ne) — official video.

Listen & follow

The problem

Merch revenue without running a store.

Artists and creators want a real storefront — reliable checkout, professional presentation, products that actually ship — without becoming e-commerce operators themselves. Standing up a one-off store per artist is wasteful and fragile.

The answer is shared infrastructure: one hardened commerce backbone that hosts many branded storefronts, each looking and feeling like its own destination.

What I built

A branded store on a shared spine.

Branded storefront

unConventionAl KingZ-specific presentation and product publishing — the store reads as the artist’s own, not a template.

Payments & fulfillment

Checkout-ready payment processing wired into a fulfillment flow so orders get picked, packed, and shipped without manual babysitting.

Catalog management

Product and category management with the launch support to publish new drops cleanly.

Monitoring & compliance

Error monitoring and recurring PCI scanning across the shared fleet keep this store — and every neighbor on it — secure and audit-ready.

The unConventionAl KingZ merch storefront
The live unConventionAl KingZ storefront on the shared platform.
The hard parts

Many brands, one backbone.

Isolation without duplication

Each storefront has to feel distinct and stay isolated, while sharing the operational core — so a problem or a launch on one store never bleeds into another.

Tax & payments, correct

Orders flow into the same international tax and PCI pipeline as the rest of the fleet — compliance handled centrally instead of reinvented per store.

Reliable fulfillment

A sale only counts when the product arrives. Keeping fulfillment dependable is the difference between a store and a storefront.

Results

Live and selling.

Live
Storefront status
Shared
Hardened backbone
PCI
Scanned & compliant
Own brand
Presentation

Catalog size, order volume, and revenue stay private to the artist.

Stack & why

Shared commerce, branded skin.

Commerce
PHP storefront platformMySQLCatalogs

One proven engine hosting many storefronts — reliable, cost-efficient, and fast to launch a new brand on.

Ops & compliance
FulfillmentPCI scanningError monitoring

Centralized fulfillment, security, and visibility so every storefront inherits the same hardened operation.

What’s next

New drops, same spine.

The store is built to keep launching — whenever the artist is ready to drop, new products and capsules go live on the same dependable backbone with no re-platforming.

Shop the store.

The storefront is live on its own brand.