Somebody Had To Say It
The weekly tentpole series — unfiltered hip-hop debate and cultural commentary, hosted by Layzie Bone (Bone Thugs-N-Harmony) and Big Court.
Managed storefront · Entertainment
The OG Network Merch
A standalone merch drop for The OG Network — the streaming venture founded by Courtney “Big Court” Richardson II and co-founded by Ice-T — launched on its own brand with a capsule presentation, CDN-backed assets, and zero bleed-over from the label that operates it.
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Snapshot pendingA celebrity venture’s own merch presence.
The OG Network is an entertainment platform with real names attached. Its merch couldn’t look like a sub-page of the commerce operation that runs it — it had to read as its own brand, with its own drop energy.
I built and launched the storefront on a dedicated domain with a capsule-style presentation, then kept it polished through multiple refinement passes after going live.
A streaming home for urban culture.
The OG Network is a free, ad-supported streaming service founded by Courtney “Big Court” Richardson II and co-founded by Ice-T, built to celebrate the legacy of urban culture — timeless classics from the 1970s on through contemporary urban cinema, alongside original series and documentaries you can’t see anywhere else.
It launched across living rooms and phones in 186 countries — Roku, Apple TV, Fire TV, Android TV, iOS, and Google Play — and crossed 2.3 million viewing minutes out of the gate. The merch storefront I built is the brand’s retail arm; the network is the show.
Watch the network
Originals with real names attached.
Put The Guns Down
A hard-hitting documentary on gun violence as a global epidemic — executive produced and narrated by Ice-T.
My Cherie Amour
An exclusive independent thriller starring Omar Gooding, premiering only on OG Network.
Holdin’ Court Podcast
Big Court’s celebrity-driven podcast — long-form conversations with cultural leaders and entertainers, streaming exclusively on the platform.
Shared infrastructure, separate identity.
Running a store on shared commerce infrastructure is efficient — until two brands start to look like the same brand. The OG Network drop had to share the operational backbone (catalog, payments, fulfillment, compliance) while presenting nothing of the operator behind it.
That meant enforcing strict brand separation in the storefront layer: OG-branded hero, drop metadata, and buy flow, with none of the parent label’s chrome leaking through.
A drop, not just a catalog.
Capsule presentation
A “Vision Capsule” hero, drop metadata, and stock-urgency signals — the storefront feels like a launch, not a static product list.
Focused product line
A tight launch lineup — tee, hoodie, hat, beanie — priced and stocked for a clean first drop rather than an overwhelming catalog.
Mobile-first buy flow
A sticky mobile buy bar and a checkout path tuned for the phone, where most of the audience actually shops.
CDN-backed assets
Product imagery and assets served through a CDN with JSON-LD product schema, so the store loads fast and is legible to search and social.
Launch-gate discipline.
Brand separation, enforced
Multiple custom-module revisions to guarantee the OG drop never inherited the operator’s branding — right down to the route controller and the rendered schema.
Iterating live
The presentation went through more than a dozen promotion passes after launch — each one backed up, deployed, and verified against the live route so polish never risked the store.
Coordinating real stakeholders
A launch with celebrity owners and an outside print partner means the technical work has to land on someone else’s schedule — reliably, the first time.
Shipped and live.
4
Launch products
$25–30
Price range
Own domain
Standalone brand
Live
Since May 2026
Commerce platform, custom skin.
Commerce
PHP storefront platformCustom modulesJSON-LD schema
A proven commerce engine handles payments and fulfillment; custom modules deliver the standalone brand experience on top.
Delivery
CDN assetsMobile-firstOpen Graph
Fast asset delivery and a phone-first buy flow because that’s where the audience converts.
Merch alongside a streaming launch.
The merch store is one half of the venture. The other is The OG Network itself — a streaming platform (think Tubi for a specific audience) that the same brand sits behind, shipping across every major living-room and mobile platform. The drop framework is built to keep launching new capsules, and to grow in step with the streaming side.
Streams on
See the brand.
Shop the drop, or check out the streaming platform.